Meet The Team

We are a family owned, service oriented team dedicated to the satisfaction of our customers.

team bio background image group cropped | American National Sprinkler & Lighting

Philosophy

American National Sprinkler & Lighting began installing lawn sprinkler systems in 1984 with 1 vehicle and 3 employees in a small office in Wheeling.

Our philosophy and dedication to the customer is the number 1 reason for our success and the origin of our motto, “INSTALL ONE TIME …SATISFACTION FOR A LIFETIME".

We have grown in size to a fleet of over 40 vehicles with 80 employees housed in our 13,000 square foot facility in Mundelein, IL.

Our mantra – install a perfectly designed and reliable sprinkler and/or lighting system and maintain it for life.

Lawn sprinkler and outdoor lighting are both service-oriented industries. In a service industry, a company is only as good as its ability to service its customers well. WE ARE DRIVEN TO ACHIEVE CUSTOMER SATISFACTION!

Service on Demand

If a customer needs a lawn sprinkler system or lighting service our 20 plus technicians, coupled with amazing office staff, are able to schedule and complete the repair in 1 or 2 days and most times without the customer needing to be home.

We take great pride in our service response time and ability to solve all issues. Further, our office staff understands the importance of quick turnaround times when scheduling an appointment with the homeowner. The office staff is friendly and courteous and will coordinate with your busy schedule.

We continually update our vehicles and communication hardware allowing us to effectively service our client base.

Convenient Scheduling

At American National, we believe in scheduling a service call at your convenience. Therefore, we have developed a scheduling program to minimize the time you need to be at home, and also work 7 days per week to accommodate working families.

Automatic lighting system installed on a house and backyard area by American National Sprinkler & Lighting.

Our office staff will contact you in the spring to schedule the opening of your lawn sprinkler system and to service your lighting system. In addition, we will also call you in the fall to schedule the closing of your lawn sprinkler system.

From our office staff handling the incoming calls 12 months per year to our experienced service technicians ready to handle the work order ticket to our 13,000 square foot facility which enables us to stock our trucks efficiently.

Bruce Gold

CEO ext 101

bruce | American National Sprinkler & Lighting

Bruce is the CEO of American National Sprinkler & Lighting. Bruce is a Graduate from the University of Illinois with a Bachelor of Arts Degree in Finance. He also is a Graduate of DePaul Law school with a Juris Doctor degree and is licensed to practice law in Illinois. Moreover, Bruce has been working in the green industry for over 35 years and has extensive knowledge in both lawn sprinkler systems and outdoor lighting.He oversaw the expansion of American National from 2 employees with 1 truck in a small office in wheeling to currently over 80 employees with 45 vehicles housed in a 13,000 square foot facility in Mundelein.

He overseas the daily operation and works closely with the Sales Team, office staff, and field staff. He recognizes the importance of allowing each department autonomy while creating an environment which allows each individual to succeed. He understands the importance of synergy between each department.Bruce developed American National’s Motto “Install one time ... Satisfaction for a lifetime" which is consistent with his philosophy of installing an excellent and reliable lighting and sprinkler system and then maintaining that system for life with incredible service technicians and an organized and professional office staff.

Howard Gold

Founder ext 104

howard | American National Sprinkler & Lighting

Howard is the founder of American National Sprinkler & Lighting. Howard has been working in the green industry for over 45 years. He understands the importance of taking care of each and every client like it is his own house. American National currently services over 8,500 customers based on this philosophy. He has expert knowledge in all aspects of lawn sprinkler systems. From his text book design to the electrical engineering to obtaining uniform watering coverage his expertise in irrigation is second to none. Howard currently overseas the commercial irrigation division and is in charge of inventory control.

Laury Feldman

President of Sales ext 108

laury | American National Sprinkler & Lighting

Laury is the President of Sales for American National Sprinkler & Lighting. Laury is a graduate from Illinois State University with a Bachelors of Arts Degree in Finance. He has worked in the irrigation and lighting industry for more than 25 years, all with American National.

Laury has immense knowledge in both sales and project management in commercial and residential irrigation. Moreover, he has overseen a variety of detailed and complicated irrigation projects over the past 25 years.

From a 4 mile parkway project in Greg's Landing, to a 200 unit complex on 10 acres in Northbrook, to a Sophisticated Barrington estate with multiple plant beds, vegetable gardens and turf areas, he has the expertise to handle any irrigation project .

Laury has sold and managed thousands of irrigation projects from inception to completion with his vast knowledge of products and text book design. He understands the importance of accurate, imaginative and prompt bidding with each and every homeowner. He has extensive knowledge and comprehension of plant material and what is the best way each type of plant should be irrigated. He has worked with hundreds of landscape architects, contractors, and builders to coordinate successful irrigation projects according to their detailed specifications.

Dave Askelson

VP of Sales ext 107

dave | American National Sprinkler & Lighting

Dave is Vice-President of Sales for American National Sprinkler & Lighting. A graduate of the University of Illinois with a Bachelors of Science Degree in Kinesiology. He has worked in the lighting and irrigation industry for over 20 years, all with American National.

Daves licenses include :

Member of Irrigation Association
CIC-Certified irrigation Contractor
CLIA- Certified Landscape Irrigation Auditor
Member of Green Industry association

Dave is an imaginative and talented outdoor lighting designer who has sold and created thousands of lighting systems for happy customers. Dave has an uncanny ability to listen to the customer goals and budget and devise a beautiful lighting system perfectly for the homeowner. He has designed and supervised intricate rooftop gardens at the finest restaurants in Chicago to award winning landscape properties on the prestigious Northshore.

Dave is equally adept at designing and managing irrigation projects. He is an amazing project manager who attends to every detail for the homeowner or landscape contractor partner. Dave has expansive irrigation knowledge. He understands how to engineer a complex site to create a seamless transition of irrigation to formulate gorgeous flower beds and luscious green grass. His technical education coupled with hands on experience allow him to expertly renovate and improve existing lighting and sprinkler systems.

Josh Miller

VP of Sales ext 102

josh | American National Sprinkler & Lighting

Josh is Vice –President of Sales for American National Sprinkler & Lighting. A graduate of Northern Illinois University with a Bachelor of Arts Degree in Operations Management with an Emphasis on logistics. He has worked in lighting and irrigation industry for over 30 years.

Josh's licenses include :

Licensed Plumber –State of Illinois
CCCDI-Certified Backflow inspector
CIC- Certified Irrigation Contractor
CLIA- Certified Landscape Irrigation Auditor

Josh is a talented and creative outdoor lighting designer who has sold, designed and managed thousands of lighting projects. From an intricate site in Chicago to a massive site in Barrington Hills he can create the perfect night time ambiance around your property. He has worked with numerous landscape contractors, architects and builders to obtain the perfect result.

Josh is also a fantastic irrigation designer who has sold and managed hundreds of irrigation projects over his tenure at American National. His resume includes a complex 2 wire system in Barrington Hills to a beautiful plant and flower heavy estate in Inverness. Josh’s technical and product knowledge allow him to be an expert at overhauling, renovating and improving both irrigation and lighting Systems.

Brett Gold

Chief Technology Officer, Project Manager ext 109

Brett With American National Sprinkler & Lighting

Michelle Peters

Accounting/Office Manager ext 100

michelle | American National Sprinkler & Lighting

What Our Customers Are Saying

American National Sprinkler & Lighting were first recommended to us by our landscape architect in 2001. They seamlessly provided us with one-day installation, annual maintenance, and excellent customer service for over 15 years. As a result, we included them in the bid process to install a new system at our next home. When compared to their competitors, they held their standards bar high, and without hesitation, we contracted with them once again. They did a fantastic job of configuring a new state-of-the-art-system within our budget. During installation their highly seasoned team of professionals paid great attention to every detail, effectively installing and demonstrating our new wi-fi irrigation system. Next their project manager visited to make sure that we had a thorough understanding of our new system, and were completely satisfied. He completely inspected the in-ground sprinkler system and landscape, and arranged for a bit of end product fine tuning. WOW! Yes, we highly recommend American National!!

I recently had an American National Sprinkler system installed at my new house. This is the second system I have purchased from them. My experience with American National at my previous house was so professional and seamless that I didn't bother to get quotes from any other companies. For 6 years they also maintained my original system; they are proactive and very thorough. The new system is now up and running; the app that controls the system is is user friendly and gives me amazing flexibility. These guys are great! I'll be using them again on the next house....

I recently had a irrigation system installed at my home in Palatine. The sales department and installation department were great to work with. The installation was done in one day and the crew that did the work were very professional and polite. They did a fantastic job explaining, demonstrating and installing the system. BY the time the left, it looked like they were never there. Everything was cleaned up and but back in place. I want to thank Laury and his crew. This is the second home I have used American Sprinkler for an irrigation system. I would recommend American Sprinkler to anyone And last thing, my grass and flower beds look fantastic. Thanks again to American Sprinkler!!

We’ve had really really bad experiences in the past and FINALLY a wonderful experience with American National. Every single person, especially Dave, Simon, Bruce and the whole crew were so great to work with!

THANK YOU!!!

Naveed & Shayma, South Barrington, IL

Friendly, professional, and 1st class in every way!

Bill - Gurnee, IL

I love your company. We have used your services for over 20 years.

Ann - Lake Bluff, IL

Exceptional Service!

Ron - Glenview, IL

I would recommend ANS&L to friends. Josh Miller is outstanding.

Joyce - Wilmette, IL

Very professional and clean installation.

Josh - Palatine, IL

Very positive experience. I will recommend you to others. Happy with design & entire process.

Thanks!

Julie - Lake Forest, IL

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I highly recommend American National Sprinkler & Lighting. They make the process of opening and closing my sprinklers a breeze. I get a call in the spring to open them up and in the fall to close. Diego and his crew just came out to close the sprinklers recently and they could not have been more professional and polite. Keep up the great work!!

Rani Dabbs
October 8, 2019